Who We Are
Big Brothers Big Sisters of Northcentral Wisconsin has been serving at-risk youth since 1976. Big Brothers Big Sisters of Northcentral Wisconsin is the gold standard in youth mentoring. By matching children with a positive role model, we are building stronger communities one relationship at a time.
Big Brothers Big Sisters serves children ages 6 through 19 that are struggling emotionally, socially, academically, and behaviorally. Currently, our service areas include: Marathon County, Abbotsford and the Merrill Area. Our School-Based Program serves the districts of: Abbotsford, Athens, D.C. Everest, Marathon, Merrill, Mosinee, and Wausau.
Our Mission:
The mission of Big Brothers Big Sisters of Northcentral Wisconsin is to create and support one-to-one mentoring relationships that ignite the power and promise of youth.
Our Vision:
The vision of Big Brothers Big Sisters of Northcentral Wisconsin is that all children achieve success in life.
Guiding Principles
- Commitment to quality and safety
We are committed to one-to-one, safe and professionally supported mentoring with proven, measurable outcomes. - Dedicated to serving at-risk youth
In a world of scarce resources, we will focus on youth receiving free/reduced lunch, in a single parent environment and/or who have a parent in the criminal justice system. - Accountability to our stakeholders
We are committed to mutually beneficial relationships with our stakeholders and to building and funding our capacity for sustainable, quality growth. - Focus on diversity
We will address our communities’ racial, ethnic and gender diversity in all aspects of how we operate. - Culture of performance
We are a progressive organization that measures our impact and will recruit, build and retain the most effective team and Board.
Our Mentoring Works
Local research shows that positive relationships between youth and their mentors have a direct and measurable impact on children’s lives. Youth served by Big Brothers Big Sisters of Northcentral Wisconsin children achieve remarkable outcomes:
- Confidence 84%
- Competence 67%
- Caring 72%
Our History
Our founder Jim Hoops saw a need to establish a mentoring program to help the youth of our community. Jim formed a committee, and together they secured funding from private organizations, businesses and the United Way of Marathon County. On October 12, 1976 Jim’s dream became a reality. Big Brothers Big Sisters of Marathon County was officially registered with the State of Wisconsin. Forty-three years later and many great things have happened. We are now known as Big Brothers Big Sisters of Northcentral Wisconsin and we have served thousands of children in a match relationship. The staff at Big Brothers Big Sisters of Northcentral Wisconsin still hold our founder’s values and inspirations to continue to serve our communities with honest dedication to our children, family, volunteers and supporters.
Core Values
Big Brothers Big Sisters of Northcentral Wisconsin will not discriminate on the basis of race, color, national and ethnic origin, religion, marital status, gender identity, and/or sexual orientation.
Meet Our Team
We, the staff of Big Brothers Big Sisters, together as a team, value integrity and positive relationships. We work collectively to make an impact on the lives of others and on our community through enthusiasm, compassion, and commitment to our mission.
Linda Koepke
Executive Director
Linda Koepke is the Executive Director of Big Brothers Big Sisters of Northcentral Wisconsin. She has been with the agency since 2002. Linda and her husband, who are empty-nesters, enjoy reading, fishing, snowmobiling, traveling, playing pickleball, and hanging out with their dogs: Jake & Sophie, and most importantly visiting their kids in Chicago.
Nicole Moon
Program Director
Nicole Moon is the Program Director. She joined the agency in October 2023. In her free time, she enjoys reading, baking, hiking, and spending time with family and friends.
Cassi Doran
Enrollment & Match Support Specialist
Cassi is an Enrollment and Match Support Specialist. She joined the agency in August 2022. She lives in Kronenwetter with her husband and son. In her free time, Cassi enjoys spending time with her family, reading, hiking, geocaching, and scrapbooking.
Cheryl Wolken
Enrollment & Match Support Specialist
Cheryl is an Enrollment & Match Support Specialist. Cheryl joined the agency in February 2025. Cheryl is the author of “The ABCs of Wausau” and managed the WAUSOME! Initiative before coming to BBBS. She lives in Weston with her husband and two kids, and in her free time, she enjoys hiking, reading, traveling, and spending time with her family.
Jill Rothrock
Fund Development/Match Specialist
Jill Rothrock, who previously worked for BBBSNCW from 2016-2018 as Enrollment & Match Support Specialist for School Based matches in Merrill, Wisconsin, has joined our organization once again, working remotely from North Carolina. In her new role as Fund Development/Match Support Specialist, Jill evenly splits her time between serving as Match Specialist for Community Based Matches and working on fundraisers and writing grants. In her free time, Jill enjoys traveling, Pilates, playing pickleball, and spending any time she can with her college-aged daughter.
Erin Verley
Enrollment & Match Support Specialist
Cheryl Eplett
Enrollment & Match Support Specialist
Cheryl Eplett is an Enrollment and Match Specialist. She joined the agency recently in September 2025. Before coming to BBBS Cheryl retired from the WI Department of Corrections after 33 years. She moved to Weston in April 2025 and lives with her husband and two dogs. In her free time, she enjoys spending time with family and friends, traveling, being outdoors and watching movies.
Board Of Directors
Our board of directors consists of community leaders who share a passion for the Big Brothers Big Sisters of Northcentral Wisconsin’s mission & vision.
Mary Hallgren | President
Nicolet National Bank
Jenny Fecteau | Secretary
Church Mutual
Nate Bartz | Treasurer
Wipfli
Eric Anderson | Director
Aspirus
Denis Crevier | Director
Crystal Finishing
Lyssa Edwards | Director
The Grand Theater
Alex Forer | Director
Larry Meyer Construction
Howard Heinrich | Director
CoVantage Credit Union
Alan Hougum | Director
Hougum Law Firm
Chandler Hunkins | Director
Wausau Country Club
Christi Mings | Director
Halcyon Staffing
Kocourek Subaru